Google Ads is one of the most popular paid advertising platforms and is widely used in digital marketing strategies today.
There is a lot of potential for business, especially for local businesses. Over time the demand for people around me (with the advent of smart mobile devices) has grown dramatically and more opportunities have been created for local businesses. You can browse this website www.squidgroup.co.nz/digital-marketing-agency/google-advertising/ that specializes in managing Google Ads to generate more leads, traffic, and conversions.
Image Source: Google
Benefits of Google Ads :
Ad extensions- Ad extensions are additional information added to your ad that provides people with more information about your business. Ad extensions may contain information such as contact numbers, reviews, additional links to your website, and more.
Your ad extension should be selected based on your specific ad creation goals. For example, if you want to target more people in your physical store, you can use location extensions, call extensions, and more.
Ads for Services and Products- This is a relatively new ad format in Google Ads, designed specifically for local businesses that offer certain services. These ads perform well because they are highly relevant to the search.
An added benefit of local service ads is that they attract more business attention on Google Maps and appear "near me" when the search is complete.