There is a major distinction between custom clubs and custom fitted clubs… Custom clubs are those clubs purchased at a golf store and then having adjustments made to the clubs such as length adjustment (shorter or longer), added wraps to the grip and different shafts being inserted as to the original shafts.
Cumberland Golf Club are those clubs made to an individuals' specific needs determined during a fitting session with a qualified club fitter.
Take a walk up and down the driving range, and a few things immediately are observable:
In today's market there are NO major golf companies manufacturing precision fit, precision manufactured sets of golf clubs that have been precisely tuned to the individual's swing! Only when you can put the same swing on every golf club, can you compete at the highest level and achieve results truly commensurate with your ability.
Probably the best example of this commitment to precision tuned and precision manufacturing, was when the great Ben Hogan invited Jack Fleck to the Hogan factory in Fort Worth to be fitted for a set of precision Hogan golf clubs. The difference to Jack Fleck's game resulted in his winning of the 1955 US Open over none other than Ben Hogan himself in a playoff.
"Science is entering golf and the game can only benefit from this… optimizing the performance for specific individuals is expected to be a result of the introduction of science." Frank Thomas, former Technical Director of the United States Golf Association.