Direct mail is a common form of marketing used for decades. To convey their message marketers have been using direct mail marketing for years, until the Internet 'stealing' a little share through direct email marketing. However, the spam filter, filter all email marketing messages and new cyber law, direct mailers and postcards were popular again. And, they are a proven marketing tactics.
For the overall marketing strategy, direct mailers and postcards have the maximum number of conversions. However, words and strategies, to be precise. There are sites, which provide 'postcard marketing' services. They write your content, design your post card, print and even a letter for you!
You can use direct mail postcards services to announce events, sales, discounts and coupons. Short message and have a high response rate.
Postcard marketing is a cost-effective and involves low cost technology. With the right target audience and structured marketing, postcard marketing through effective direct mailers.
A simple postcard can be oriented outcome of your arms the most.
o Use the old list and constantly create a new list of potential customers who might need your services.
o Repeat and resend your postcards again and again. An email marketing campaign successful direct mail card must be run for at least one year. Create continuity. In fact, the first postcard you could be denied the next one will reinforce the message, image and name so when the receiver is ready to buy your products / services.
o Make sure your postcard has a fresh and creative content.
o Track conversion rates and return on investment.