In this day in age, computer-generated graphics have nearly gotten to a point where they are indistinguishable from real life.
It isn't uncommon for a major motion picture studio to integrate 3D animated characters or effects over their live-action footage, to either enhance what is already in the scene or to create an all-new, fantastic landscape in which to work.
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With the rising desire for these 3D animated graphics, it isn't surprising that the amount of studios to choose from has increased exponentially over the past few decades.
Luckily, most studios specialize in a very specific venue, such as television commercials or instructional videos, so the choice isn't as threatening as it sounds. Some studios do not even offer client services, as their plan is to focus on personal projects.
When a 3D animation studio opens itself up for commercial production purposes, the first steps taken are to build a large base of clients, sending news of their abilities out to as many customers as possible.
On the other hand, if a company is primarily interested in producing a film of their own design, they must first find investors to donate resources to the project until they are competent enough to fund their own ventures. But, whether a studio is built for commercial or project purposes, they will have a tendency to follow a very similar 3D 'pipeline', or production process.