Marketing guru and author Seth Godin famous saying "Content marketing is the only marketing left." simple point is that the transition to the digital age has changed the way marketing works. Soon you reach your audience on your terms. Instead, you produce expert content and share it with prospects at the right time and place.
The challenge for the typical small business operators is that they do not have the time or energy to build their content, blog or external placement for their web sites. You do not need to throw your hands and avoid the practical needs that generate content, though. Instead, hire a writer to balance industry expertise with professional writing abilities. Discover here why hiring a professional blog writer would be s smart move in order to boost your sales and getting a competitive edge in the market.
One of the reasons that you need content is to achieve a leading position in the search engines. Consumers are doing more than four billion internet searches a day. More than 90 per cent of online purchasing activity starts with the search. You will not have a shot, especially against the big names in your industry, if you do not have content available when the search takes place.
Companies build a search engine friendly content into their websites. They also write a blog on relevant industry topics. This blog does not only have the potential of search engines, but they also help to prove your credibility and authority to the reader. Credibility and trust lead customers to your website, products, and services. Therefore, it is quite evident that content is the best way to generate more traffic to your site and build a mighty clientele.