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It’s Time to Get Serious About Voice Search Optimization

From Google Assistant to Siri, people are speaking rather than typing to search online more than ever. According to reports, more than 40 percent of adults used voice search every day in 2016. This estimates that by 2020 more than 50 percent of searches will be voice-driven.

It makes sense: asking a question is a lot easier than writing it down. And it allows you to perform a variety of tasks while driving, cooking, or walking. This is not a fad or something to be ignored – if you want to stay on top and stay ahead of the competition, now is the time to do it. You can get expert voice search optimization services via for your business.

Here's what to focus on:

It's all about location, location, and location.

Mobile voice search is three times more likely to be location-based. People only look for what is nearby. So, the more specific you get with your keywords, the more likely they are to find you.

Use your keyword locations as often as possible, and be sure to keep your Google My Business and Yelp pages up to date with your latest information, those results will show up too, not just your web content.

Be more natural

What someone types into the search bar is different from a spoken query. For example, if I wanted to search for hotels near Toronto Airport, I would type something like "hotels near Toronto Airport" into the search bar. However, if I were to talk about my search, it would be more like "What hotels are close to Toronto Airport?"

Google looks for natural language, so you need to consider the types of questions people might ask that contain your target keyword. Incorporate conversational, long-tail keyword phrases into your content as much as possible.

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