Direct mail is a cost-effective way to market your business to specifically targeted audiences. Direct mail can be personalized according to the interests and needs of your market, to the highest return on investment, or ROI.
While it continues to grow in popularity and usage, not all of the marketing department is equipped to handle the direct mail and fulfillment and must outsource this task often gigantic. The time required to create and distribute direct mail advertising market to you when trying to maximize your ROI can be complicated for many companies.
Not only can stock required to mail out 10,000 pieces of direct mail would be difficult to keep on hand, but the works of design, handling, labeling, sorting and printing, not to mention tracking direct mail advertising is often beyond the scope of your marketing department. It is often more profitable to outsource these tasks to the company's direct mail fulfillment.
Direct mail fulfillment companies come in all sizes and abilities. Direct mail printing technology has advanced in recent years, resulting in higher quality and more tailored pieces with quick turnaround time. Marketing services have evolved as well.
Thinking of variables, a full-service marketing company offers everything from design to direct mail and targeted mailing list, to printing and personal tracking direct mail all at one facility; it means that your marketing department only deals with one business partner. This is a trend that is expected to grow.