Consumers are being forced to cut back on luxury spending due to weak economies Items that not only meet a basic need but also improve the standard of living are items being reconsidered.
Buying bottled water is essential. The future of the bottled-water industry could be uncertain as consumers think about their options to buy it. The industry's future prospects will be bright, given the recent improvements in reducing the environmental impact of bottles and the availability of vitamin-enriched and flavor options.
Bottled water companies must overcome the environmental impact of their bottles. Even the most environmental-aware consumer can be concerned about how long bottles remain in landfills. There are many commercials for major competitors in bottled water.
These include city purified tap water and faster filters. Brita water filters have been used to inform consumers that bottles that they get their water in can stay in landfills for decades. Environmental concerns are at the forefront of many decisions in a world that is focused on global warming, depleting the ozone layer, and increasing natural disasters.
Marketers can target recycling options for bottled water companies easily. Alternatives to plastic bottles are also possible, such as glass bottles or bottles made from recycled materials. This will help to please the environmentally conscious.
It has been proven that water does not require any industrial intervention prior to bottling. This is in contrast to sodas, which can contain a mixture of chemicals, resulting in byproduct emissions. When compared to other packaged drinks, bottled water has the lowest environmental impact. It is second only to tap water, which does not require any bottling.
Sports drinks and sodas produce almost 50% more carbon dioxide per serving than bottled waters, while juice, beer, milk, and milk emit nearly three times the carbon dioxide per serving as bottled.
The next five years will see bottled water marketing not only focus on these findings but also include recycling options via water bottles. This will allow them to take a proactive approach in utilizing recycled materials in their products. Bottled water will be more environmentally friendly for those who like the ease of having their packaging redesigned around a filter system.